Hester Haars 2021™

Hester Haars 2021™

Google Maps 

Hyperlocal context campaign 

Urban Escape Plan ( Fluchtplan ins Grüne) inspires people in the city, to go to new and unknown treasures in green areas close to them.

A hyperlocal and context-based campaign that works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure.
The hidden green gems are curated by influential bloggers and photographers from all over Germany.

This campaign has won numerous awards and was one of Google Germany’s best perfomered campaigns.

More info

Agency: Heimat Berlin
CD: Kai Heuser , Gün Aydemir
Role: Creative Concept, Copy and Art
Production Company: Artificial Rome
August 2014

Uber Pool Paris

With the launch of UberPool; we communicated the smarter way to do and get more out of Paris!  This campaign celebrates the ingenuity and resourcefulness of young Parisians to live a high life on a low budget.

Together with Vice we created a series on how to enjoy Paris without having to sell a kidney.  Exploring street styles with uberPOOL through all neighbourhoods of Paris.

In three different episodes our Vice host explore culture, fashion and food with an expert in each field. To get the best, yet not expensive places Paris has to offer. Check out the complete series on Vice.

A snappy fashion look that costs as much as a
bucket of chicken.

The cheapest street food places all
over Paris, that taste nothing like street.

To celebrate the beauty of sharing we created a BackToBackToBackToBack party; 16 DJ sharing the decks. As the young target group is highly engaged with Boilerroom; they hosted the party and well it was just branded fun. 

Commercial for UberPool
Director : Arnaud Deroudilhe
D.O.P. : Romain Alary
Agency : 72andSunny Amsterdam
Role: Creative Concept, Copy
CD: Laura Visco 
Production : Frenzy Paris
Post-Production : Ambassadors Studio

Zalando Global
A/W 17

Give a GIF this Xmas

Excuse the pun; a GIF makes a nice tiny digital gift.  A mobile-first experience, localized in 14 languages, promoted across 12 markets to celebrate the gift of giving, for Zalando - Europe’s biggest fashion retailer.

We integrated placements across the full e-commerce user journey, and traffic drivers on Facebook, Instagram, Twitter and WhatsApp.

Agency – B-Reel Berlin
Client - Zalando
Role – Creative Director
UX Design – Stefano Trento

Integrated Campaign

Brief – Create attention for paid digital news and magazines available on Google Play.

Idea – "You are what you read.”

We created a visual campaign that shows what inspirational people read. A tattoo artist, chef, choreographer,
fashion–grandpa, entrepreneur and a self made millionaire got to select their favorite magazines and
with this input we made these collages.
We choose to work with Mat Maitland, an illustrator that I totally adore.

Agency: Heimat Berlin
Role: Creative Direction, concept & art
Copy: Clement Obiegbu
MUSIC : Mount Kimbie
December 2015

Sonos Activation
Spirit House Gorillaz


For the launch of their new home audio speaker PlayBase, Sonos partnered with Gorillaz to create a sensory experience that feels like “you’re waking up in Gorillaz heaven.” The new album comes after a seven year absence, and the launch coincided with the release of the new speaker - an opportunity to present the power of music together with the cartoon worlds Gorillaz are known for.

The Spirit House installation comprised of a recreation of the virtual Gorillaz house and an audio-visual experience featuring the music videos of newly released tracks from the album “Humanz.”

The Spirit House was launched in Brooklyn on April 21st, followed by Berlin (28.04. - 30.04.) and Amsterdam on May 6th.