All things social - Booking.Com
GLOBAL – 2023,2024,2025More info coming soon.
A quick overview:
TikTok in 2024
- Increased our followers by 40%, to build a community 1.4M and become one of the fastest-growing travel brands on the platform.
- Generated a total of 86M engagements (160% annual increase) with our best pieces hitting more than 2M engagements each
- Created 60+ 'viral' videos (at least 1M views), with our best hitting 23.5M views
- Had our content generate earned media coverage in publications including AdAge, Mail Online, Newsweek, Forbes and Sports Illustrated
Best performing video (23.5M views) - Genius tentpole content
Best reactive trend video (19M views) - Crawly the Gnome
"Reason to Book" Example - A Minion at Universal Orlando (18.5M views)
Recent Casefilms