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Booking Global Social 




︎︎︎ Booking.com Campaigns and Content Selection
A culture-driven social strategy for Booking.com that focused on travel motivations and not destinations. Three years creating thumb-stopping campaigns and content with a well integrated team, many big partnerships, creators and some huge names (Martha Stewart, Ludachris, Keon Coleman, WesP and Brooklyn Beckham), leveraging cultural moments.







Best Performing (23.5M views) - Genius Campaign︎︎︎






> 1.4M followers (+40%)
> 86M engagements (+160% YoY)
> 60+ viral films
> widespread earned media coverage

Best Reactive Trend (19M views) - Crawly the Gnome︎︎︎
"Reason to Book" Example (18.5M views) - A Minion at Universal Orlando︎︎︎

   
Martha Stewart          
collaboration booking.com
2023, 2024
Instagram, TikTok
PR Driven
Once-in-a-Lifetime Bookable Experience at her Iconic Farm, Includes Overnight Stay and Fall Activities Led by Martha Herself.