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Booking Global Social 


︎︎︎ Booking.com Global Campaigns, Social Formats, Influencer Creator and Content Creation

Executive Creative Direction and Strategy   
We Are Social x Booking.com 
A culture-driven social strategy for Booking.com that focused on travel motivations and not destinations. Three years creating thumb-stopping campaigns and content with a well integrated team, many big partnerships, creators and some huge names (Martha Stewart, Ludachris, Keon Coleman, WesP and Brooklyn Beckham), leveraging cultural moments.







Genius Campaign︎︎︎



Best Performing (23.5M views)



Results
> 1.4M followers (+40%)
> 86M engagements (+160% YoY)
> 60+ viral films
> widespread earned media coverage


Content Selection Overview


> Best Reactive Trend (19M views) - Crawly the Gnome︎︎︎
> "Reason to Book" Example (18.5M views) - A Minion at Universal Orlando︎︎︎

See all

Partnerships Content


Partners we worked with include Disney, Mattel, Warner Bros, WBNA, MLB, Martha Stewart, Ludacris, Brooklyn Bekcham.
 

Martha Stewart          
collaboration Booking.com
2023, 2024
Instagram, TikTok
PR Driven



Mattel Barney          
collaboration Booking.com
2025
Instagram, TikTok
PR Driven