Booking Global Social
︎︎︎ Booking.com Global Campaigns, Social Formats, Influencer Creator and Content Creation
Executive Creative Direction and Strategy
We Are Social x Booking.com
A culture-driven social strategy for Booking.com that focused on travel motivations and not destinations. Three years creating thumb-stopping campaigns and content with a well integrated team, many big partnerships, creators and some huge names (Martha Stewart, Ludachris, Keon Coleman, WesP and Brooklyn Beckham), leveraging cultural moments.
Genius Campaign︎︎︎
Best Performing (23.5M views)
$2.1M earned media value (Tagger data) • 434% increase in Genius loyalty program mentions
Results
> 1.4M followers (+40%)
> 86M engagements (+160% YoY)
> 60+ viral films
> widespread earned media coverage
Results
> 1.4M followers (+40%)
> 86M engagements (+160% YoY)
> 60+ viral films
> widespread earned media coverage
> 86M engagements (+160% YoY)
> 60+ viral films
> widespread earned media coverage
Always on Highlights
> Best Reactive Trend (19M views) - Crawly the Gnome︎︎︎
> "Reason to Book" Example (18.5M views) - A Minion at Universal Orlando︎︎︎
See all︎︎︎
Partnerships Content
Partners we worked with include
Disney, Mattel, Warner Bros, WBNA, MLB, Martha Stewart, Ludacris, Brooklyn Bekcham.
Martha Stewart
collaboration Booking.com
2023, 2024
Instagram, TikTok
PR Driven
collaboration Booking.com
2023, 2024
Instagram, TikTok
PR Driven
Mattel Barney
collaboration Booking.com
2025
Instagram, TikTok
PR Driven
collaboration Booking.com
2025
Instagram, TikTok
PR Driven