Activation
CleanNetherlands.org



In a campaign to get kids to stop throwing their gum on the ground, we invited the little jerks to turn their old gum into mini works of art.

We invited them to turn their old gum into mini works of art and send them in to be displayed in our gum museum.


Agency: OneBigAgency, CCCP
Role: Concept & Art
Creatives: Hester Haars | Frenkel Schonfeld
Mr.Boonstra | Emile Pen
2012