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Crocs Crush 2022/’23

2022 – CONCEPT STRATEGY CREATION

Creating awareness and consideration around a chunky clog in the fashion-forward French market, was a welcomed challenge. People in Paris are wearing Mega Crush, stil today, which I am personally responsible off (with the team that created this campaign). 

We partnered with Wejdene to create a more elegant dance film, to create awareness around our actviation #CrocsMove. One of the funnest films I have done, shot by Theresa Mundilová.