Crocs ft. Wejdene

︎︎︎2023 Activation Campaign Social+PR

Creative Direction,  
We Are Social x Crocs 

“Crocs’ rise in fashion might not have been on everyone’s 2022 prediction lists, but the brand has well and truly proved that being comfortable in your shoes and in who you are is cool.”

Creating awareness and consideration around a chunky clog in the fashion-forward French market, was a welcomed challenge.

We partnered with creator and music artist Wejdene to create an elegant dance film, to create awareness around our actviation #CrocsMove.

Shot by Theresa Mundilová. 

>the campaign reacged 31M people, exceeding expectations by +65%

>the content generated 8.7M unplanned earned media and PR impressions in French publications

>the content drove 114K visits to the campaign landing page, exceeding KPIs by +28%.