︎

G-Star Can it Be Denim



TikTok campaign — tutorials, UGC, social content
︎︎︎2022, 2023

Celebrate G-Star Raw's Hardcore Denim, a product built on exceptional craftsmanship, in a way that felt native to TikTok and genuinely engaged a younger audience.

 

Can It Be Denim?







Results


 
  • 103 million+ video views
  • Set G-Star Raw on its way to becoming
    the best fashion brand on TikTok


Agency: GoSpooky
CD: Hester Haars