Google Maps Germany

Hyperlocal context campaign
︎︎︎2013 

“Urban Escape Plan” ( Fluchtplan ins Grüne ) inspires people in the city, to go to new and unknown treasures in green areas close to them.

A hyperlocal and context-based campaign that works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure.

This campaign has won numerous awards and was one of Google Germany’s best perfomered campaigns.

 
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