Integrated Campaign
Google




Brief – Create attention for paid digital news and magazines available on Google Play.

Idea – "You are what you read.”

We created a visual campaign that shows what inspirational people read. A tattoo artist, chef, choreographer,
fashion–grandpa, entrepreneur and a self made millionaire got to select their favorite magazines and
with this input we made these collages.
We choose to work with Mat Maitland, an illustrator that I totally adore.







Agency: Heimat Berlin
Role: Creative Direction, concept & art
Copy: Clement Obiegbu
ILLUSTRATION : Mat Maitland
MUSIC : Mount Kimbie
December 2015