Integrated Campaign

OTTO S/S 2015  

This campaign came to life when I heard two friends empower each others shopping need in a dressing room: "It is Monday" ... "It is raining"  ... "I always feel like the third wheel in a threesome" ...
People always search for excuses when they want to buy something new. So we gave them all the excuses they need.

This campaign for Germany's biggest online retail shop Otto.de is all about sharing excellent excuses  to buy yourself something new.

In print ads and banners we shared possible reasons for those in need of a good excuse.

We created an online activation as well, with a jolly Drama Llama family.

Agency – Heimat Berlin
Role –Concept
German CW – Lisa Reissner, Lisa Yvonne Heimgartner
Production Company – CZAR
Type Design – Lovisa Burfitt