Real Life Luxury –
︎︎︎August, 2021 Social, Print & Out-of-home and Zalando-owned touchpoints.
Concept & Art Direction
Kolle Rebbe Agency 2020
Zalando
To position the new premium category as more accessible to a broader group of customers we have created Real Life Luxury.
A campaign that represents not models but real people, sharing what real life luxury means to them in the streets of the small town of Monnickendam in the Netherlands.
Photographer & Director: Felix Cooper
Stylist: Dogukan Nesanir
Hair: Eva Copper
Make up: Siddhartha Simone
DOP: Jack Exton
Social Videographer: Thomas Wootton
Social Photographer: Maxime Cardol
Concept: Hester Haars & Kenzi Benabdallah
Creative Execution: Gabriel Stokes
Agency: Kolle Rebbe
Casting: Lisa Dymph
Production: 27km