Jacquard x 
Samsonite 

2020 – PRODUCT LAUNCH






A collaboration between two leading brands, the Samsonite Konnect-i backpack with Jacquard technology offers a highly innovative backpack.





Interact with your backpack via simple gestures - brush up, brush down, double tap and cover. Customise the backpack by assigning abilities to gestures through the Jacquard app.

Agency: Google Zoo collaboration Role: Creative Lead