Computer Generated
Sneaker for the London Design Museum
︎︎︎2020 Machine Learning SnapFilter
A unique AR expience to enhance the Sneakers Unboxed - Studio to Street exhibition, by The Design Museum in London.
Sneaker0 was the first sneaker to be designed entirely by a computer using machine learning from a curated exhibit list. To build it, a computer was trained in sneaker design by scanning thousands of sneakers around the world. Then, it was given visual information of the 200+ iconic sneakers chosen to be displayed at the exhibition, to learn what makes a great design.
Exhibition visitors could try on the “sneaker zero”, using Snapchat. We also featured the Filter on the Snap Map - so that non-visitors were able to try on this unique sneaker as well.
Find out more about this project here
Sneaker0 was the first sneaker to be designed entirely by a computer using machine learning from a curated exhibit list. To build it, a computer was trained in sneaker design by scanning thousands of sneakers around the world. Then, it was given visual information of the 200+ iconic sneakers chosen to be displayed at the exhibition, to learn what makes a great design.
Exhibition visitors could try on the “sneaker zero”, using Snapchat. We also featured the Filter on the Snap Map - so that non-visitors were able to try on this unique sneaker as well.
Find out more about this project here
Agency: Gospooky x Snapchat Inc. - Role: Creative Director Gospooky