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Sonos Activation
Spirit House Gorillaz


︎︎︎The Spirit House launched in Brooklyn on April 21st,
followed by Berlin (28.04. - 30.04.) and Amsterdam on May 6th 2017.


SONOS ACTIVATION – THE SPIRIT HOUSE


For the launch of their new home audio speaker PlayBase, Sonos partnered with Gorillaz to create a sensory experience that feels like “you’re waking up in Gorillaz heaven.” The new album comes after a seven year absence, and the launch coincided with the release of the new speaker - an opportunity to present the power of music together with the cartoon worlds Gorillaz are known for.

The Spirit House installation comprised of a recreation of the virtual Gorillaz house and an audio-visual experience featuring the music videos of newly released tracks from the album “Humanz.”




Agency – The Adventures Of
Role – Freelance Creative

The original concept was developed by the New York agency Cornerstone and produced by Pro-Ject.
The Adventures Of was responsible for the production, in partnership with Backbone International
and the media + influencer strategy for The Spirit House in Amsterdam.