Uber Pool Paris

With the launch of UberPool; we communicated the smarter way to do and get more out of Paris!  This campaign celebrates the ingenuity and resourcefulness of young Parisians to live a high life on a low budget.

Together with Vice we created a series on how to enjoy Paris without having to sell a kidney.  Exploring street styles with uberPOOL through all neighbourhoods of Paris.

In three different episodes our Vice host explore culture, fashion and food with an expert in each field. To get the best, yet not expensive places Paris has to offer. Check out the complete series on Vice.

A snappy fashion look that costs as much as a
bucket of chicken.

The cheapest street food places all
over Paris, that taste nothing like street.

To celebrate the beauty of sharing we created a BackToBackToBackToBack party; 16 DJ sharing the decks. As the young target group is highly engaged with Boilerroom; they hosted the party and well it was just branded fun. 

Commercial for UberPool
Director : Arnaud Deroudilhe
D.O.P. : Romain Alary
Agency : 72andSunny Amsterdam
Role: Creative Concept, Copy
CD: Laura Visco 
Production : Frenzy Paris
Post-Production : Ambassadors Studio