https://hesterhaars.com hesterhaars.com Wed, 04 Feb 2026 20:47:04 +0000 https://hesterhaars.com en https://hesterhaars.com/Homepage Mon, 26 Jan 2026 13:41:15 +0000 hesterhaars.com https://hesterhaars.com/Homepage <img width="500" height="886" width_o="500" height_o="886" data-src="https://freight.cargo.site/t/original/i/173a0839047f4fb935968524177d090f279025d1d68f12e097673ccff85d064e/was_mermaid.jpg" data-mid="244140161" border="0" alt="Global Social Strategy, Campaigns, Social Formats, Influencer Creator and Content Creation" data-caption="Global Social Strategy, Campaigns, Social Formats, Influencer Creator and Content Creation" src="https://freight.cargo.site/w/500/i/173a0839047f4fb935968524177d090f279025d1d68f12e097673ccff85d064e/was_mermaid.jpg" /> <img width="428" height="576" width_o="428" height_o="576" data-src="https://freight.cargo.site/t/original/i/5f08edd2a8185bdd30e8ec0778d3ec18e50c88681452e7777d57ba33e138c9d2/Image-d629036c-a2fc-4d7d-9213-b5afbfeca48e.gif" data-mid="243971945" border="0" alt="Global Social and Content 2023 - 2025" data-caption="Global Social and Content 2023 - 2025" src="https://freight.cargo.site/w/428/i/5f08edd2a8185bdd30e8ec0778d3ec18e50c88681452e7777d57ba33e138c9d2/Image-d629036c-a2fc-4d7d-9213-b5afbfeca48e.gif" /> <img width="500" height="929" width_o="500" height_o="929" data-src="https://freight.cargo.site/t/original/i/24f06088bea47c887ea572da188e564ccdcac40a2ffdd3c9a5205cb249a4ed14/tt.jpg" data-mid="244365672" border="0" alt="Social Snap Filter" data-caption="Social Snap Filter" src="https://freight.cargo.site/w/500/i/24f06088bea47c887ea572da188e564ccdcac40a2ffdd3c9a5205cb249a4ed14/tt.jpg" /> <img width="542" height="681" width_o="542" height_o="681" data-src="https://freight.cargo.site/t/original/i/43e26a570a10c8999e73eb6408c3836c2c08b2e129befb331f2c37ef16e0bfb1/04022026_GIF_ZALANDO_PREMIUM.gif" data-mid="244432459" border="0" alt="Social, Print &amp; Out-of-home and Zalando-owned touchpoints." data-caption="Social, Print &amp; Out-of-home and Zalando-owned touchpoints." src="https://freight.cargo.site/w/542/i/43e26a570a10c8999e73eb6408c3836c2c08b2e129befb331f2c37ef16e0bfb1/04022026_GIF_ZALANDO_PREMIUM.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ce344e92ce93d2431f2a58d5b4644cb69b241f1dd5c31a06c1ea551f233bd773/9_16.png" data-mid="246778183" border="0" alt="Activation Campaign Social+PR" data-caption="Activation Campaign Social+PR" src="https://freight.cargo.site/w/1000/i/ce344e92ce93d2431f2a58d5b4644cb69b241f1dd5c31a06c1ea551f233bd773/9_16.png" /> <img width="1288" height="714" width_o="1288" height_o="714" data-src="https://freight.cargo.site/t/original/i/cac0716b4225fa82660f8f84e53bf88c085aca27182447208eadfb223200e9ec/lafood.gif" data-mid="247787648" border="0" alt="Activation, PR, OOH" data-caption="Activation, PR, OOH" src="https://freight.cargo.site/w/1000/i/cac0716b4225fa82660f8f84e53bf88c085aca27182447208eadfb223200e9ec/lafood.gif" /> <img width="568" height="582" width_o="568" height_o="582" data-src="https://freight.cargo.site/t/original/i/80a3ff9e184d07ca988a0534dc86fd7a79eba11a7a5b6269e91b878fce6f77fc/g-star_thumbnaild.gif" data-mid="247788372" border="0" alt="TikTok Native Viral Campaign" data-caption="TikTok Native Viral Campaign" src="https://freight.cargo.site/w/568/i/80a3ff9e184d07ca988a0534dc86fd7a79eba11a7a5b6269e91b878fce6f77fc/g-star_thumbnaild.gif" /> <img width="667" height="1001" width_o="667" height_o="1001" data-src="https://freight.cargo.site/t/original/i/1f0344542123d954d0296e552d87221ee0b1f283573b3c240a588ed8de60d248/IMG_3351.jpg" data-mid="245214957" border="0" alt="Product Design/ Innovation, PR, Social, Collaboration" data-caption="Product Design/ Innovation, PR, Social, Collaboration" src="https://freight.cargo.site/w/667/i/1f0344542123d954d0296e552d87221ee0b1f283573b3c240a588ed8de60d248/IMG_3351.jpg" /> <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/216c05d60e715628f2b178bc8bb5182a48b30311db0bfd55757946ed61f153ac/thumb_cc_crocs-.jpg" data-mid="245214786" border="0" alt="Rollout Strategy and Concept" data-caption="Rollout Strategy and Concept" src="https://freight.cargo.site/w/500/i/216c05d60e715628f2b178bc8bb5182a48b30311db0bfd55757946ed61f153ac/thumb_cc_crocs-.jpg" /> <img width="600" height="802" width_o="600" height_o="802" data-src="https://freight.cargo.site/t/original/i/e47374c6cc1a8cd530b85a1769f2b739eed32001ab95cf39d84a0e3133d19e65/jacquard_interface3.jpeg" data-mid="246747829" border="0" alt="Google Jacquard: Product Launch" data-caption="Google Jacquard: Product Launch" src="https://freight.cargo.site/w/600/i/e47374c6cc1a8cd530b85a1769f2b739eed32001ab95cf39d84a0e3133d19e65/jacquard_interface3.jpeg" /> <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/5c4d4f3caa63f940d88c352c440904ae4bf8e4cc75498d23f166236af27a84e4/Miele_WashingMachine-high.gif" data-mid="244364640" border="0" alt="Global Social Content Strategy + Creation" data-caption="Global Social Content Strategy + Creation" src="https://freight.cargo.site/w/415/i/5c4d4f3caa63f940d88c352c440904ae4bf8e4cc75498d23f166236af27a84e4/Miele_WashingMachine-high.gif" /> <img width="1000" height="662" width_o="1000" height_o="662" data-src="https://freight.cargo.site/t/original/i/850185b79e7fa49d6f3cfebb6c5de86010ac0a961e7415e1520c788af79ef466/thumbnail_1000x662_spirithouse_sonos.jpg" data-mid="244390175" border="0" alt="Experiential Campaign" data-caption="Experiential Campaign" src="https://freight.cargo.site/w/1000/i/850185b79e7fa49d6f3cfebb6c5de86010ac0a961e7415e1520c788af79ef466/thumbnail_1000x662_spirithouse_sonos.jpg" /> <img width="1190" height="1182" width_o="1190" height_o="1182" data-src="https://freight.cargo.site/t/original/i/b7e6252f4f3b14a4a99f2da6748dba36b1b5433f1a26c4a826c5fc0cb2f7de0c/Screen-Shot-2018-04-25-at-16.51.50.png" data-mid="247787649" border="0" src="https://freight.cargo.site/w/1000/i/b7e6252f4f3b14a4a99f2da6748dba36b1b5433f1a26c4a826c5fc0cb2f7de0c/Screen-Shot-2018-04-25-at-16.51.50.png" /> <img width="3514" height="5272" width_o="3514" height_o="5272" data-src="https://freight.cargo.site/t/original/i/bf5f1a23929f16972cac1cc487bdb387c5c775fd0fb1c11f702d2e11792fb8c9/_F7A9085-copy.jpg" data-mid="247787666" border="0" alt="Concept &amp; Orchestration " data-caption="Concept &amp; Orchestration " src="https://freight.cargo.site/w/1000/i/bf5f1a23929f16972cac1cc487bdb387c5c775fd0fb1c11f702d2e11792fb8c9/_F7A9085-copy.jpg" /> <img width="1656" height="924" width_o="1656" height_o="924" data-src="https://freight.cargo.site/t/original/i/10d065bd363fe1051d9fe343fee90f70f31c779beb5200360a4673634afeae8c/Screenshot-2025-08-09-at-12.59.36.png" data-mid="244390595" border="0" src="https://freight.cargo.site/w/1000/i/10d065bd363fe1051d9fe343fee90f70f31c779beb5200360a4673634afeae8c/Screenshot-2025-08-09-at-12.59.36.png" /> <img width="851" height="495" width_o="851" height_o="495" data-src="https://freight.cargo.site/t/original/i/5c256d49c9f506a7aa100f49f49fb4138a3062fb4b971272a2ec5bdc51b75e62/gum2020.png" data-mid="247787665" border="0" alt="Activation Campaign" data-caption="Activation Campaign" src="https://freight.cargo.site/w/851/i/5c256d49c9f506a7aa100f49f49fb4138a3062fb4b971272a2ec5bdc51b75e62/gum2020.png" /> <img width="1000" height="849" width_o="1000" height_o="849" data-src="https://freight.cargo.site/t/original/i/ce5f6fda361acc34c2dd79c79852b35923d645fd01604eaeefe5f4d7daaad716/Logo_en.jpg" data-mid="247787573" border="0" alt="Hyperlocal Digital Campaign" data-caption="Hyperlocal Digital Campaign" src="https://freight.cargo.site/w/1000/i/ce5f6fda361acc34c2dd79c79852b35923d645fd01604eaeefe5f4d7daaad716/Logo_en.jpg" /> <img width="498" height="502" width_o="498" height_o="502" data-src="https://freight.cargo.site/t/original/i/cdc1862fb385217146c8dfcd620de32b4a9c530809c82d0045181e1668c42cc1/REBRAND_DETAIL11.png" data-mid="244395145" border="0" alt="Rebrand + Concept " data-caption="Rebrand + Concept " src="https://freight.cargo.site/w/498/i/cdc1862fb385217146c8dfcd620de32b4a9c530809c82d0045181e1668c42cc1/REBRAND_DETAIL11.png" /> Other Projects <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/59b72225748b3616bd145d1525f55ea16dac363524d5a98c65e9d0553dad12d7/04022026_mygpt_homescreen1875x2300.jpg" data-mid="244670309" border="0" src="https://freight.cargo.site/w/1000/i/59b72225748b3616bd145d1525f55ea16dac363524d5a98c65e9d0553dad12d7/04022026_mygpt_homescreen1875x2300.jpg" /> 2026 – Creative Direction GPT &nbsp; <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/a4038af9aa00366980f0e0a74360fa7fb7a712021351fd2c78c7514a6c11bbd0/ioana_thumbnail_1875px.jpg" data-mid="244670601" border="0" src="https://freight.cargo.site/w/1000/i/a4038af9aa00366980f0e0a74360fa7fb7a712021351fd2c78c7514a6c11bbd0/ioana_thumbnail_1875px.jpg" /> Branding Projects&nbsp; &nbsp;&nbsp; https://hesterhaars.com/About Mon, 26 Jan 2026 13:41:15 +0000 hesterhaars.com https://hesterhaars.com/About Hi &nbsp; &nbsp; nice &nbsp; to meet &nbsp; &nbsp; you. Most people see what something is supposed to be. My brain usually wanders off and turns it into something else entirely. The detours of my brain has funded most of my career. For the past 16 years, I’ve worked across the global agency world, mostly within the EMEA landscape, building creative and editorial teams, developing campaigns, and trying to make ideas that feel alive beyond the moment they launch. The labels changed every few years to include terms like innovative, digital, social, integrated, and experiential. Still, most of the work has always been about the same thing: understanding people well enough to create something they actually care about. A lot of my work sits somewhere between product innovation, creative direction, systems thinking, and storytelling. Some projects turn into large campaigns across multiple channels, while others become beautiful standalone pieces of content. Technology became part of my creative process long before the current AI wave turned everything into LinkedIn prophecy posts and existential panic. I’ve integrated AI into my workflow, using it to visualize concepts, structure complex processes, prototype faster, build systems, and occasionally untangle the creative equivalent of having 48 browser tabs open in my brain at the same time. Over the years, I’ve lived and worked in Berlin, San Francisco, London, Hamburg, Lisbon, and Amsterdam. Because of this, I feel most comfortable operating somewhere between cultures, disciplines, and time zones. I'm fluent in Dutch and English, and brave enough to hold a conversation in German and French. Ultimately, I care more about clarity, perspective, and meaningful creative work than scale for the sake of scale. I am driven by sharp thinking, cultural awareness, strong collaboration, and making things that earn attention instead of demanding it. Awards Silver in Comedy, Shorty Awards 2025Audience in Comedy, Shorty Awards 2025Best Creative, Overal TIKTOK Awards 2025Best Creative, UK TIKTOK Awards 2024San Awards - Agency of the Year Gospooky 2022MIA GoldBest in Social Media 2022MIA GoldBest Use of Technology 2022MIA GoldBest in Mobile 2022Best Use Of Snapchat - Drum Awards 2021Silver ONE show 2018FWA MobileWinner 2016Deutscher Digital Award&nbsp; Silver Digital Format 2015 Webby'sNominated 2015PIAF Silver Creative Branding 2015PIAF Silver Audience Engagement 2015PIAF Silver Brilliant Execution 2015Annual Multimedia Award Silver Digital Campaign 2015AME Silver Use of Medium 2015AME Bronze Use of Medium 2015AME Bronze Product &amp; Services 2015 Cristal Award Best Use of Outdoor 2013Finalist Cannes Lions Best use Social Media 2012Silver SpinAwards Online Campaign 20121st place Top Rated Creativity Online 2012Nima Award Best Turnaround 2015Webby Awards Official Honoree Rich Media: Promotional2015Webby Awards Official Honoree Best Use of Online Media 2012Adrime Rich Media Award Online Campaign of the year 2012SpinAwards Content 2012Eurobest Bronze Promo &amp; Activation 2011Nima Marketing Excellence Award 2009 https://hesterhaars.com/Real-Life-Luxury-2 Tue, 13 Oct 2020 12:59:28 +0000 hesterhaars.com https://hesterhaars.com/Real-Life-Luxury-2 Real Life Luxury –&nbsp;Zalando︎︎︎︎︎︎August, 2020 &nbsp; Social, Print &amp; Out-of-home and Zalando-owned touchpoints. Concept &amp; Art Direction &nbsp; Kolle Rebbe Agency (GERMANY) To position the new premium category as more accessible to a broader group of customers we have created Real Life Luxury. A campaign that represents not models but real people, sharing what real life luxury means to them in the streets of the small town of Monnickendam in the Netherlands. <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/9d732b7b3fcb802192332d67ac06cf9b08b340a097b9bba4db89e7265c148d15/ZALANDO-DAY02_SHOT01_SKATEPARK_0403_F2.jpg" data-mid="244645378" border="0" src="https://freight.cargo.site/w/500/i/9d732b7b3fcb802192332d67ac06cf9b08b340a097b9bba4db89e7265c148d15/ZALANDO-DAY02_SHOT01_SKATEPARK_0403_F2.jpg" /><img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/885f7f7aa166a96291c32cf30e7a6a69650b6c76dc90d3fe441a9f632f1c545f/ZALANDO-DAY02_SHOT01_SKATEPARK_0514_F3.jpg" data-mid="244645370" border="0" src="https://freight.cargo.site/w/500/i/885f7f7aa166a96291c32cf30e7a6a69650b6c76dc90d3fe441a9f632f1c545f/ZALANDO-DAY02_SHOT01_SKATEPARK_0514_F3.jpg" /><img width="500" height="787" width_o="500" height_o="787" data-src="https://freight.cargo.site/t/original/i/5602291c0bceb1d245c3a8b26bcb7983d3a29c24faf353ae5cf552e0c353a890/ZALANDO-DAY02_SHOT01_SKATEPARK_0294_F1.jpg" data-mid="244645377" border="0" src="https://freight.cargo.site/w/500/i/5602291c0bceb1d245c3a8b26bcb7983d3a29c24faf353ae5cf552e0c353a890/ZALANDO-DAY02_SHOT01_SKATEPARK_0294_F1.jpg" /> https://hesterhaars.com/Real-Life-Luxury-4 Tue, 13 Oct 2020 12:59:17 +0000 hesterhaars.com https://hesterhaars.com/Real-Life-Luxury-4 &nbsp;&nbsp; https://hesterhaars.com/Real-Life-Luxury-wide Wed, 04 Feb 2026 20:47:04 +0000 hesterhaars.com https://hesterhaars.com/Real-Life-Luxury-wide https://hesterhaars.com/Real-Life-Luxury-credits Tue, 24 Nov 2020 11:25:53 +0000 hesterhaars.com https://hesterhaars.com/Real-Life-Luxury-credits <img width="1890" height="854" width_o="1890" height_o="854" data-src="https://freight.cargo.site/t/original/i/189c6954e42ec81fea08ad05d7d9aa8f3712dd45c294a8a3d188286c3588388d/pom_mockups.jpg" data-mid="244647122" border="0" src="https://freight.cargo.site/w/1000/i/189c6954e42ec81fea08ad05d7d9aa8f3712dd45c294a8a3d188286c3588388d/pom_mockups.jpg" /><img width="1890" height="854" width_o="1890" height_o="854" data-src="https://freight.cargo.site/t/original/i/61ac0b6dc7dd587b798d75d1610f742c37f3055692a20540859f2e11d2239d45/09022026_thefamily_mockups.jpg" data-mid="244647121" border="0" src="https://freight.cargo.site/w/1000/i/61ac0b6dc7dd587b798d75d1610f742c37f3055692a20540859f2e11d2239d45/09022026_thefamily_mockups.jpg" /> Photographer &amp; Director: Felix CooperStylist: Dogukan NesanirHair: Eva CopperMake up: Siddhartha SimoneDOP: Jack ExtonSocial Videographer: Thomas WoottonSocial Photographer: Maxime Cardol Concept: Hester HaarsCreative Execution: Gabriel Stokes Agency: Kolle Rebbe Casting: Lisa DymphProduction: 27km https://hesterhaars.com/Booking-overview Tue, 03 Feb 2026 09:58:32 +0000 hesterhaars.com https://hesterhaars.com/Booking-overview Booking Global Social&nbsp;︎︎︎ Booking.com Global Campaigns, Social Formats, Influencer Creator and Content CreationExecutive Creative Direction and Strategy&nbsp; &nbsp; We Are Social x Booking.com&nbsp; A culture-driven social strategy for Booking.com that focused on travel motivations and not destinations. Three years creating thumb-stopping campaigns and content with a well integrated team, many big partnerships, creators and some huge names (Martha Stewart, Ludachris, Keon Coleman, WesP and Brooklyn Beckham), leveraging cultural moments. https://hesterhaars.com/Booking-Collection-Content Wed, 21 Jan 2026 10:32:36 +0000 hesterhaars.com https://hesterhaars.com/Booking-Collection-Content Genius Campaign︎︎︎ Best Performing (23.5M views)&nbsp; $2.1M earned media value (Tagger data) &nbsp; &nbsp; • &nbsp;&nbsp; 434% increase in Genius loyalty program mentions Results &gt; 1.4M followers (+40%) &gt; 86M engagements (+160% YoY) &gt; 60+ viral films &gt; widespread earned media coverage Always on Highlights &gt; Best Reactive Trend (19M views) - Crawly the Gnome︎︎︎ &gt; "Reason to Book" Example (18.5M views) - A Minion at Universal Orlando︎︎︎ See all︎︎︎ Partnerships ContentPartners we worked with include Disney, Mattel, Warner Bros, WBNA, MLB, Martha Stewart, Ludacris, Brooklyn Bekcham. https://hesterhaars.com/Martha Mon, 26 Jan 2026 13:41:13 +0000 hesterhaars.com https://hesterhaars.com/Martha &nbsp; Martha Stewart &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; collaboration Booking.com 2023, 2024Instagram, TikTokPR Driven Mattel Barney &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; collaboration Booking.com 2025Instagram, TikTokPR Driven Press &amp; Recognition AdAge, Mail Online, Newsweek, Forbes, Sports Illustrated, Cnn, Silver in Comedy, Shorty Awards 2025, Audience in Comedy, Shorty Awards 2025, Best Creative, Overal TIKTOK Awards 202, Best Creative, UK TIKTOK Awards 2024 https://hesterhaars.com/Crocs-02 Mon, 03 Jul 2023 19:43:57 +0000 hesterhaars.com https://hesterhaars.com/Crocs-02 Crocs ft. Wejdene ︎︎︎2023 Activation Campaign Social+PR Creative Direction, &nbsp; We Are Social x Crocs&nbsp; “Crocs’ rise in fashion might not have been on everyone’s 2022 prediction lists, but the brand has well and truly proved that being comfortable in your shoes and in who you are is cool.” <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c652f7de229a6ceb75b0e5771b95a563e4928e96a6f218d1e289860d2a12ebc8/WhatsApp-Image-2022-10-04-at-18.56.52-1.jpeg" data-mid="246782851" border="0" src="https://freight.cargo.site/w/1000/i/c652f7de229a6ceb75b0e5771b95a563e4928e96a6f218d1e289860d2a12ebc8/WhatsApp-Image-2022-10-04-at-18.56.52-1.jpeg" />