Most people see what something is supposed to be. My brain usually wanders off and turns it into something else entirely. The detours of my brain has funded most of my career.

For the past 16 years, I’ve worked across the global agency world, mostly within the EMEA landscape, building creative and editorial teams, developing campaigns, and trying to make ideas that feel alive beyond the moment they launch. The labels changed every few years to include terms like innovative, digital, social, integrated, and experiential. Still, most of the work has always been about the same thing: understanding people well enough to create something they actually care about.

A lot of my work sits somewhere between product innovation, creative direction, systems thinking, and storytelling. Some projects turn into large campaigns across multiple channels, while others become beautiful standalone pieces of content.

Technology became part of my creative process long before the current AI wave turned everything into LinkedIn prophecy posts and existential panic. I’ve integrated AI into my workflow, using it to visualize concepts, structure complex processes, prototype faster, build systems, and occasionally untangle the creative equivalent of having 48 browser tabs open in my brain at the same time.

Over the years, I’ve lived and worked in Berlin, San Francisco, London, Hamburg, Lisbon, and Amsterdam. Because of this, I feel most comfortable operating somewhere between cultures, disciplines, and time zones. I'm fluent in Dutch and English, and brave enough to hold a conversation in German and French.

Ultimately, I care more about clarity, perspective, and meaningful creative work than scale for the sake of scale. I am driven by sharp thinking, cultural awareness, strong collaboration, and making things that earn attention instead of demanding it.

Awards

Silver in Comedy, Shorty Awards 2025
Audience in Comedy, Shorty Awards 2025
Best Creative, Overal TIKTOK Awards 2025
Best Creative, UK TIKTOK Awards 2024
San Awards - Agency of the Year Gospooky 2022
MIA GoldBest in Social Media 2022
MIA GoldBest Use of Technology 2022
MIA GoldBest in Mobile 2022
Best Use Of Snapchat - Drum Awards 2021
Silver ONE show 2018
FWA MobileWinner 2016
Deutscher Digital Award  Silver Digital Format 2015
Webby'sNominated 2015
PIAF Silver Creative Branding 2015
PIAF Silver Audience Engagement 2015
PIAF Silver Brilliant Execution 2015
Annual Multimedia Award Silver
Digital Campaign 2015
AME Silver Use of Medium 2015
AME Bronze Use of Medium 2015
AME Bronze Product & Services 2015
Cristal Award Best Use of Outdoor 2013
Finalist Cannes Lions Best use Social Media 2012
Silver SpinAwards Online Campaign 2012
1st place Top Rated Creativity Online 2012
Nima Award Best Turnaround 2015
Webby Awards Official Honoree
Rich Media: Promotional2015
Webby Awards Official Honoree
Best Use of Online Media 2012
Adrime Rich Media Award Online
Campaign of the year 2012
SpinAwards Content 2012
Eurobest Bronze Promo & Activation 2011
Nima Marketing Excellence Award 2009