I’m a creative leader and modern storyteller at the intersection of brand, culture and social. With over 15 years of experience in the global agency world (EMEA focus) I’ve built creative and editorial teams, launched immersive campaigns and engineered ideas that live and breathe across digital, social and IRL. I help brands and creators understand how to craft and work for attention, through content, tone, community and aesthetic.
I've worked in what we once called "innovative," then "digital," and now, "social", but that term doesn't cover the load. It's all of it. A book. A complex digital scheme. It’s mostly media choice and understanding the context.
CURRENT INTEREST
Thoughtful leadership and creative wellbeing
The future of social brand building and community
Bringing artistic sensibility into commercial work without losing clarity or purpose
EXPERIENCE
Global brand campaigns for major players across lifestyle, tech and entertainment
Creator-led branded content that blends social-first formats with storytelling architecture
Leadership and creative team transformation within top-tier agency environments
AREAS OF FOCUS
Global brand campaigns for major players across lifestyle, tech and entertainment
Creator-led branded content that blends social-first formats with storytelling architecture
Leadership and creative team transformation within top-tier agency environments