Hester Haars

Creative Director working at the intersection of branding, storytelling, and digital culture. I combine conceptual thinking with hands-on creative leadership to build campaigns, identities, and experiences that connect with people across platforms. more about me ︎︎︎

Global Social Strategy, Campaigns, Social Formats, Influencer Creator and Content Creation

Global Social and Content 2023 - 2025

Social Snap Filter

Social, Print & Out-of-home and Zalando-owned touchpoints.

Activation Campaign Social+PR

Activation, PR, OOH

TikTok Native Viral Campaign

Product Design/ Innovation, PR, Social, Collaboration

Rollout Strategy and Concept

Google Jacquard: Product Launch

Global Social Content Strategy + Creation

Experiential Campaign

Concept & Orchestration

Activation Campaign

Hyperlocal Digital Campaign

Rebrand + Concept

Other Projects

2026 – Creative Direction GPT

Branding Projects